Research Into The Music Industry

Research Into The Music Industry

How are music videos made?

Firstly, plans for a music video must be detailed and extensive as this would be imperative to making sure that the music video is not only completed, but is as professional as possible. For a band’s performance within a music video, more often than not the music is played live in order to ensure that the band’s performance looks real and authentic. Although this may be dubbed over after, but the producers would usually go to considerable lengths to make sure a performance looks authentic.

In regard to the editing, a lot of footage is filmed and usually it is a vast majority more than is necessary as this allows a final edit to be as versatile as possible. A lot of care is taken with the editing and production of music videos as in some cases hundreds of thousands or even upwards of a million pounds can be spent on the whole process. The time it takes to complete the process can ultimately depend on the type of music video, but if one thing is for sure it is that the process is time consuming yet rewarding for the artist and producers alike.

Who are the companies involved?

There are two main types of company when it comes to the creation of music videos. Firstly there are music video producers who are mainly responsible for not only the filming but the editing of music videos also. As the production of a music video can be a very time and money consuming process, they are really invaluable to the creation. Also separate people such as a director would be appointed on the more popular music videos which is true for the producers of the most expensive music video ever, Satellite Films.

As well as music video producers, there are music video promoters whose job it is to take the music video in its final form and advertise it to the masses. The internet is more readily used for the promotion of music videos nowadays, as well as social networking websites such as Twitter and Facebook. YouTube also plays its part as artists can have their own VEVO channels and therefore a combination of social media can be used to promote, and contribute to the success of, a music video.  

Where can you find music videos?

Music videos can be easily found on the internet, mostly on video-sharing websites such as YouTube although they can sometimes appear on social networking websites on occasion. The rather old fashioned way of viewing music videos can be by watching music channels such as MTV but due to the on demand style of the internet these are becoming less and less popular. In addition, you may be able to find a music video from a certain artist on their website which is another way the internet is utilized in regard to this industry today.

What is the purpose of music videos?

There are really two main purposes of music videos. The first of these would be to instil popularity into a song and due to the nature of social media it is much easier to watch and share these which makes life much easier for the promoters. This may not only increase the popularity of a certain song but of a certain artist and certain concept music videos have led to the surge in popularity of their respective artists, such as Ok Go’s ‘Here It Goes Again’.

The second main purpose of music videos would be on the business side of things as a popular music video can spring the sales of its respective songs and this could lead to the artist and their respective label reaping the respective rewards. This could also be true in regard to the long term benefits as a music video could expose a certain song to someone who has never heard the artist before and could provide a windfall of sales in the grand scheme of things.