To sum up: the ratings for the preference of a narrative within a music video were rather positive. This means that we shouldn't have to go out of our way to ensure that the target audience enjoys our music video. Our actual idea was met with some opposition but this was due to some believing that the idea may be too cheesy but this is something we will try our utmost to avoid. Finally, escapism seemed to be the main reason for the participants for watching music videos and we will be using our characters in order to not only provide this, but to provide relation also. We will ultimately use what we have learnt about our audience's habits to create the best music video possible and cater to their needs and wants as close as possible too.
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