Goodwin's and Mulvey's Analysis

The typical performance of
a band in a music video.

The first element of Goodwin’s Analysis of Music Videos states that music videos demonstrate genre characteristics. Through the analysis of three music videos from a similar genre I have found that the genre characteristics include the presence of a band and the increased likelihood of a narrative, which are two things we will bear in mind when planning and creating our music video although I feel the former is something that may be too clichéd.

The next element of the theory suggests that there is a relationship between the visuals and the lyrics, whether that would be contradicting or illustrative for example. When listening to the song this is something I have thought deeply about and I believe the group should strive to achieve something between highlighting what the lyrics say and something that will interest the audience as to keep it mysterious yet interesting.

Goodwin also touched on the relationship between the music and the visuals. As the song we have chosen isn’t of one set pace this is something we will have to bear in mind. In reality the song starts off slowly but the pace increases as the song continues. Therefore the visuals and shot types will have to be displayed in accordance with the pace of the song, and the visuals will also have to be of a certain type during differing parts of the song.

One planned relation between the lyrics and the visuals.

The first part of the forth element touches upon close-ups, which is something that I would like to have plenty of in the music video. This is where the talent of the actor would come into play, which is something I don’t want to overlook, as I am certain that the talent of the actor could make or break the video. Motifs are also included within this element, but this is something I will touch upon when talking about intertextuality, as a building up on motifs couldn’t happen.

A typical close up, used to
heighten character and show emotion.

The penultimate part of the theory also coincides with Laura Mulvey’s ‘Male Gaze’ Theory. As the actress within the music video will only be playing a minute part, this theory isn’t as significant as it could be but whenever the actress is portrayed on screen we will try to portray her in an almost sexual way to engage our audience and provide both escapism and perhaps even relation while doing so.

The voyeuristic portrayal of a female
in a music video.

Succinctly, we will attempt to create an equal balance between the dominance of the two characters, whilst trying to respect and adhere to the conventions of the ‘Male Gaze Theory’, although we may tend towards the former more often. The last element of Goodwin’s Theory touches upon inspiration and intertextuality and I will address this in other blog post.