Target Audience Description

Our target audience would range in age from around 16-25, and in reality it is not gender-specific. This is because there is two sections of an audience, one would be male and one female and this may vary in age but as there is a character from each of these sexes we will try to force them to side with a character. The majority of our target audience would be students or in entry-level positions within jobs and this is something we would like to keep in mind when creating our characters.

Our characters, likely to be the age of university students would likely be lower-middle class and the same goes in regard to a specific ethnicity. The likelihood is that our characters will be white but when possible we will try and be diverse but the reality of the situation is that the majority of our target audience will be white and there is a relation that we would like to make whilst trying to be as diverse as possible.

In regard to ambition, as we will be filming in the centre of London our audience will have aspirations of becoming professionals in a certain field and our location we tap into that. Furthermore we will respect the Utopian Solutions Theory by trying to provide at least excitement from the entertainment that our music video will hopefully bring and clarity from the sense of confusion we hope to create.

In addition to this, we will try and respect Maslow’s Hierarchy of Needs in the same way. Our music video would cover the upper four tiers of the hierarchy with security being an issue with the characters as it is likely they will be shrouded with uncertainty during the music video itself. Friendship and sexual intimacy will also be targeted as this will go hand in hand with the depicted relationship, which can force relation from the audience.

The self-esteem of the characters would be on their minds and since this something that many people in modern society may also be thinking of, there is a further dimension relation that can be accessed here. Morality and acceptance of facts may also come into the equation as relationships, especially the one we plan to depict, can become very difficult and this will be used to provoke relation from, and engage, the audience accordingly.

Finally, I would like our music video to fulfill the five parts of The Uses and Gratifications Theory. If we could somehow inform and educate our audience by perhaps allowing them to discover things about themselves in regard to the relation to the characters and to indentify with them this could go a long way to keeping our audience engaged which will be one of our main aims.

Entertainment and escapism, as found within the questionnaires we conducted, are of utmost importance to the audience and therefore during the planning phase we will have to ensure that we provide both of these elements. Social interaction to a lesser extent, as it may be difficult to provide this but a combination of the mise-en-scene, camera work and a solid narrative will be used to satisfy our target audience in every way possible.