Evaluation Part Two

How effective is the combination of your main product and ancillary texts? 

A prominent example
of brand identity,
a recognisable brand
worldwide. 

To have both a 'house style' and 'brand identity' is important when creating multiple media products is important as it serves as a recognition tool for the audience. An example of a successful creation of brand identity comes in the form of the most successful brands in the world, as virtually the whole world could recognise the Coca Cola or McDonald's logos for example. We made sure we utilised his technique of allowing the audience to recognise and relate to not only the products but the characters depicted by using clothing, typography and colour in order to create an image that the audience could relate to. 




Firstly, we have created a 'brand indentity' within our music video by ensuring that Jack our protagonist wore a very popular clothing brand for people his age throughout. This could immediately allow an audience member, who may wear the same clothing for example, to relate with Jack and therefore become more engaged in the music video and its narrative. In addition to this we used many shots that made it seem like Jack was perhaps lonely and isolated from others and this could contribute to this relation, which in turn fulfils the Uses and Gratifications Theory. 

We used clothing to form Jack's image throughout the music video, that also provides an opportunity for relation.

We did not only create this identity and style within the music video as it is something that we kept in mind when creating our Digipak and its advert. Having Jack in colour, but the background in black and white was a technique that we used throughout in order to portray him as understood, which could provoke relation from the audience. In addition to this, Jack is wearing the same clothing brand in the Digipak, its advert and the music video, which goes a long way to creating an identity.


Within the Digipak and the advert we have tried to keep the typography as simple as possible in order to present an air of class about our character, which is why the text is also white. Also, although I have already talked about the clothing that he wears, the way he dresses and presents himself throughout all of our products is rather casual and therefore would allow a sense of relation with the audience members who see themselves in a similar way. 

The usage of the contrast between colour and black and white which ultimately conveys Jack as isolated and
lonely; this allows us to create a connection between him and the audience. What he is wearing could also do this.

I think the Digipak and the song go hand in hand. Ultimately, the name of the song is 'You Found Me' and we kept this in mind when designing our Digipak as we wanted to convey him as isolated and perhaps even lonely. By forming his image in this way, we are creating a connection between Jack and the audience, which is ultimately how the product sells both the song and the album to the audience. 

The contrast of colour provides an opportunity for relation from the
audience as well as the sense of isolation. The social networking links
allows the viewer to almost literally interact with the artist, which provides
a sense of community.

I believe the same can be said for the advert, but the theory behind how that would sell the Digipak is altered slightly. The advert again provides this image of isolation, and the usage and contrast of colour complements this technique. Both products revolve on forging a connection to the audience, and I feel the advert certainly does this again due to what his wearing but to how he is depicted also.

Within both the advert and digipak, the casual image of Jack himself hints towards the genre of Indie/AltRock and therefore his style also. To conclude, we have created a brand identity primarily by his mannerisms and what he is wearing, and this ultimately forges a connection to the audience also. Ultimately, by utilising the same elements throughout, we have been able to keep the combination of our products effective and the audience engaged.

This is a clear comparison between one of our Digipak panels and the
music video. This is evidence of our trying to create Jack's image with
clothing, while at the same time trying to convey a sense of isolation and
loneliness that provides an opportunity for relation from the audience.