Evaluation Part Three

What have you learned from your audience feedback?

By completing an audience focus group, this has allowed our group to look back and reflect and what went well and what we ultimately would improve if we had the chance. Firstly, I'd like to talk about what went well. I feel that the shots in the music video always relate well to the pace of the music, and this was always something we wanted to utilise from the outset due to the varying pace of the song in places.

One of our favourite shots within the music video. 

In addition to this I feel our choice of locations fitted the narrative well, which is also something that I will come on to. The locations were varied from the inner city to parks and using a brick wall as a backdrop for example, and I believe this ultimately engages the audience a lot more. Furthermore, as it was commented upon within the focus group, I believe that the narrative is on the whole engaging also and ultimately the sense of mystery that is added to this         complements the music video as a whole. 


I also feel that the positioning of our shots and the ideas that we came up with were on occasion fantastic. There are a few shots, such as the shots within Green Park, that display both the character in a picturesque setting which I feel again makes the music video just that more interesting. However, there are a few elements which we now see that we could've improved upon, but this shouldn't detract from the professionalism of our final product.

One of the many shots that we used colour correction for,
to bring out certain colours and add to the attractiveness.

Some comments included the fact that we could've used colour correction a lot more. This is a fair comment, and perhaps it was something we could've experimented with but the colour correction that we did use brings out the colours in the footage without being too elaborate or noticeable, and I feel this was apt for a lot of our shots. Further constructive criticism came in the form of the performance footage.

Some have said that it looks out of place, but I feel that due to the instrumental nature of the song it fits in well it places; although admittedly it is true that it'd could've been featured more. Also, the monotonousness of the flashback footage was commented upon and although this was designed to highlight the relative monotonous nature of the character's life, and the sense of solitude that we wanted to convey. Ultimately, with the techniques we used to create Jack's image fulfils the Uses and Gratifications theory as it has the potential to provide not only a connection between him and the audience, but relation also.  

Although we are very happy with our final designs, it is perhaps true
that they don't fit together quite as well as they could. 

One convention that we wanted to avoid, but eventually
included; I feel our music video is better for it.

There were also some comments on our Digipak that we showed to the focus group beforehand. Upon analysis, we perhaps could've attempted to make the panels more relevant to each other, but I feel that they do link together in places. The quality and professionalism of the photographs was commented upon, and others have said how the simplicity of the panels adds to their effectiveness. 


To conclude, while I am happy with our final products, I admit that there areas that could've been improved upon analysis. These improvements would be just slight tweaks and not major overhauls to what I feel is a successful and effective music video and Digipak. The positive side of the focus group and the comments there praised the narrative and the portrayal of Jack, which fulfils the Uses and Gratifications Theory. I have learned that it is useful to analyse a piece of work constantly in order to ensure that the final product is the best it can be, and that to create a music video takes a lot of effort and perseverance and therefore it's good to reflect and perhaps change the way you work.